AI Insights · Timothy · April 2024
Top 5 Social Apps Performance in South Africa, Q1 2024
In Q1 2024, the top 5 social apps in South Africa showed varied performance in downloads, revenue, and active users, with notable trends across the board.
In Q1 2024, South Africa's social app landscape saw significant activity among the top 5 social apps: TikTok, Facebook, Grindr - Gay Dating & Chat, Instagram, and Bigo Live - Live Streaming App. Here's a closer look at their performance, based on data from Sensor Tower.
TikTok saw a consistent revenue stream, with weekly earnings ranging from $107K to $117K. Downloads fluctuated but showed a strong upward trend towards the end of the quarter, peaking at about 273K in the last week of March. Active users remained stable, hovering around 5.2M to 5.3M.
Facebook maintained a steady weekly revenue between $6K and $8K. Downloads spiked dramatically in March, reaching over 317K in the final week. Active users consistently increased, culminating in approximately 24.6M by the end of the quarter.
Grindr - Gay Dating & Chat experienced varied weekly revenue, starting at $9.3K and ending at $8.4K. Downloads were relatively low but stable, with a slight bump to 1.5K in the last week of March. Active users showed minor fluctuations, generally staying around 45K.
Instagram enjoyed a steady revenue stream, peaking at $12K in the last week. Downloads surged in March, hitting a high of approximately 153K. Active users steadily grew, reaching about 5.1M by the end of the quarter.
Bigo Live - Live Streaming App showed variable weekly revenue, with a notable peak at $7.9K in late February. Downloads remained low but stable, with a slight increase to 2.5K at the end of March. Active users saw minor fluctuations, staying around 28K.
For more detailed insights and comprehensive data, visit Sensor Tower.