Top 5 Social Apps Performance in South Africa, Q1 2024

In Q1 2024, South Africa's social app landscape saw significant activity among the top 5 social apps: TikTok, Facebook, Grindr - Gay Dating & Chat, Instagram, and Bigo Live - Live Streaming App. Here's a closer look at their performance, based on data from Sensor Tower.

TikTok saw a consistent revenue stream, with weekly earnings ranging from $107K to $117K. Downloads fluctuated but showed a strong upward trend towards the end of the quarter, peaking at about 273K in the last week of March. Active users remained stable, hovering around 5.2M to 5.3M.

Facebook maintained a steady weekly revenue between $6K and $8K. Downloads spiked dramatically in March, reaching over 317K in the final week. Active users consistently increased, culminating in approximately 24.6M by the end of the quarter.

Grindr - Gay Dating & Chat experienced varied weekly revenue, starting at $9.3K and ending at $8.4K. Downloads were relatively low but stable, with a slight bump to 1.5K in the last week of March. Active users showed minor fluctuations, generally staying around 45K.

Instagram enjoyed a steady revenue stream, peaking at $12K in the last week. Downloads surged in March, hitting a high of approximately 153K. Active users steadily grew, reaching about 5.1M by the end of the quarter.

Bigo Live - Live Streaming App showed variable weekly revenue, with a notable peak at $7.9K in late February. Downloads remained low but stable, with a slight increase to 2.5K at the end of March. Active users saw minor fluctuations, staying around 28K.

For more detailed insights and comprehensive data, visit Sensor Tower.